Has it really been almost 8 months since my last blog post? Where has the time gone?
I can tell you: I've been making videos.
In a world where almost anyone with a smartphone can shoot video and post it to social media, why does it take so long to create quality video?
Because shooting, editing, color correction, adding captions, trimming long interviews all takes time. A lot of time.
As a longtime videographer, I've had conversations with people who say, "That video I saw on YouTube went viral and there was no production behind it. Just someone holding a phone and letting it run. Can we just do that? "
Sure...but for every "viral video" with millions of views, there are thousands (produced daily) that get less than 50 views. Viral videos often have something special: spontaneity. The cameraperson was simply in the right place at the right time.
When it comes to videostorytelling, it can take days, weeks and sometimes months to gather interviews, set up shots and edit video packages.
But the result is usually something that - if done correctly - can last have a long shelf life. A quality, well-produced video is something that you can put on a website or share with a client for years. And it says something about you as a company: "This is who we are...this is what we represent...we care about quality."
Every video project is different. Sometimes a short, 15-second video with text on it for Facebook is all you need. But sometimes, a 3-minute video with multiple interviews will best suit your needs.
Whatever the case, be realistic with your goals for video and be patient if it takes a little longer to produce.